Mike is our Production Director here at PJX Media, and one of our OOH Advertising Experts. He is a respected veteran of the out of home (OOH) industry and a favorite of our team. He has produced everything from solar panel wild postings to metallic foil embossed billboards in his career and along the way has become a student of the medium. Going forward he will provide a regular POV on billboard advertising creative executions from around the Out of Home Advertising industry that catch his eye.
Louis Vuitton
The Shanghai jetbridge campaign most likely led some business travelers to dream about their next vacation.
Bottega Veneta
I wonder how many people searched “Bottega Veneta” after flying over their LAX rooftop.
California Mental Health Services Authority (CalMHSA)
During Mental Health Awareness Month, the California Mental Health Services Authority is using Out of Home Media as their voice to promote local events in LA County and to “Take Action” regarding your mental health.
Bell’s Brewery
Bell’s Brewing is telling it like it is in their latest billboard campaign.
OOH Example: Pattern Beauty
The pure emotion in the images makes you feel what it’s like to use the Pattern Beauty Blow Dryer.
Cedars-Sinai Medical Center
An amazing LA wall located perfectly for one of the best hospitals.
OOH by Back Market
Back Market has been in the streets and subways of NYC lately promoting their mission.
National Commission on Certification of Physician Assistants (NCCPA)
NCCPA billboard creative with a creative play that hits home when you see it and makes their message stick.
Self Financial's Triumph: A Testament to Effective Billboard OOH
The hierarchy of the elements is clear. Billboard advertising for the win!
Fanta's Halloween Digital Projection: An OOH Success
A combination of digital video and digitally mapped projection!
OOH by Tampa Bay Lightning
What’s most important is that the idea came before the production technique and the production team found the best way to solve the idea. As it was raining and the billboard was revealing…
OOH in London: Bubble
The media planner totally nailed the OOH formats for this creative - I wonder if the formats were chosen before the creative was developed or was it the other way around?
Elevating Brands with OOH: Veritiv's Advertising Journey
Why did they wrap the billboard in shrink wrap?