The PJX Media Newsletter: Vol. LXV

In this month’s newsletter we take a look at how PJX Media is taking the lead to provide you with resources to put out your best 3D Anamorphic creative, uncover our approach to Programmatic OOH and show you how we are creating sustainable out of home campaigns.

3D Anamorphic - Best Practices to Get it Right The First Time

Mike Goodrich
Production Director, PJX Media

There are some amazing examples of anamorphic creative on the streets these days. Sometimes we forget that the animation playing “inside” a corner digital unit is not a movie, but an illusion created by both the design and the viewing angle of the unit from the street. Some of the animations are mind-blowing and get so much social media play and attention that clients continue to push the envelope of interaction they can see from their anamorphic creative investment. Keep reading for our anamorphic best practices and production tips.

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Programmatic DOOH - The PJX Media Approach

Amanda Ruge & Gehrig Deaver
Media Planners, PJX Media

“Think of it this way, traditional DOOH is a 1 to many delivery but pDOOH is a 1 to “chosen” many.”

Programmatic buying within the digital out-of-home media space is growing exponentially. With the depth and breadth of screens available, Programmatic DOOH (pDOOH) can provide an efficient and agile solution with hyper-targeted capabilities. PJX Media is offering you all the benefits of programmatic for DOOH plus a stellar staff with deep DOOH expertise and unique access to PJX Media’s buying efficiencies and tools.

pDOOH Explained

Digital OOH (DOOH) provides some great features such as the ability to change creative easily, rotate multiple creatives, day-part creative or trigger creative to run based on parameters such as current weather or traffic. DOOH is everywhere these days - digital billboards on highways, screens in your gym, digital bus shelters and screens in your office elevator - to name a few formats. These digital screens deliver an ad to you in real time on a schedule; for example, once per minute. Programmatic Digital OOH (pDOOH) takes the amazing features of traditional DOOH, but will deliver that same ad to your predetermined audience and measure its effectiveness. So you receive a targeted digital campaign based on your audience, your budget and your goals.

Think of it this way: traditional DOOH is a 1-to-many delivery but pDOOH is a 1 to “chosen” many. You choose who will see your ad, meaning your ads are targeted to the audience that shops at your store, attends your conference, goes to your amusement park, buys your brand of beverage, eats at your restaurants, etc. You get the idea!

Why You Should Use pDOOH

It’s Targeted
You have the ability to target audiences, geographies, POIs, days, times, and moments.

It’s Audience Based
Choose your key demographics, target audience and location. Your campaign will automatically run on screens that skew the highest for your desired audience.

It’s Measurable
Measure the impact of your Programmatic Digital OOH ads with ease through footfall attribution, brand uplift and many other metrics.

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Sustainable OOH is Within Reach

Joe Fernandez
Production Manager , PJX Media

Using innovative new materials and upcycling initiatives, PJX Media is committed to providingour clients with the tools to create environmentally sustainable OOH campaigns.

Our Current Sustainability Initiatives & Offerings

•Eco-Friendly Materials for OOH

•EnhanceAir - “Smog-Eating” Coating for Billboards

•Upcycling Used Billboard Vinyl

•Totebags from Recycled Billboards

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