Insights & Success Stories from the World of OOH Advertising
The PJX Media Newsletter: Vol LI
“Leave the saving of the world to the men? I don’t think so… I don’t think so.” - Elastigirl/Mrs. Incredible
Women’s History Month is a time to celebrate all of the past achievements women have made fighting for gender equality while also honoring the achievements of women in general.
The Out-of-Home world is promoting this celebration in many creative ways. Outfront Media is using their “Lifted Up” campaign to honor 40 female leaders of today, as well as recognizing important women in history. OOH Today wrote an article acknowledging 22 women who have contributed to major growth in the OOH world.
There are a number of ways that we can continue this celebration on our own:
Watch movies inspired by women’s history. (Hidden Figures, Little Women, On the Basis of Sex, Selena, etc.)
Support women-owned businesses.
Donate to an organization such as the National Organization for Women or Girls Inc.
Celebrate yourself and what it means to be a woman!
Out-of-Home Update: OOH Measurement & Attribution
There are many common misconceptions when it comes to OOH advertising, and one of the biggest is the belief amongst marketers that it can’t be measured as a performance channel. There will always be the baseline delivery metrics such as impressions, reach, frequency, but we are now able to help brands understand meaningful campaign metrics beyond these industry standards. OOH attribution helps identify who was exposed to OOH and what actions they took as a result of that OOH exposure.
PJX Media can help create custom attribution studies to truly measure the ROI of OOH ads. Our combined solution connects to real-time feedback from first-party consumers. These are people who've seen the billboard, bus shelter, or other out-of-home placement firsthand, and as they pass it, GeoValidation is used through advanced GPS location technology to confirm their exposure. Through this, we can track brand lift and measure exposure, and optimize campaigns to improve outcomes over time – all for both digital and static OOH media.
Each activation requires a custom approach based on the brand objective/goals and KPIs, and we work to develop and cater that to each specific campaign. If you’d like to learn more about our approach to Attribution & Measurement, you can speak with our team of strategists anytime at hello@pjxmedia.com.
Out-of-Home Spotlight: Billboard Extensions
Billboard extensions are embellishments to static billboards that allow you to utilize the space surrounding your billboard. You can either make your billboard larger in height and width or have certain elements of your design extend past the face of your billboard. For example, depending on the market and location, you can potentially extend a 14’ high x 48’ wide billboard to 19’ high x 52’ wide! Talk about impact! Creating a larger rectangular space for your creative team will win you kudos but where we feel extensions really shine is when design elements extend off the face of your billboard. Check out the examples below and please reach out to us to discuss incorporating extensions into your next billboard buy.
Kraken Rum “Release The Kraken” Billboard
Tan France MasterClass Billboard
Close up of the Voodoo Ranger Juice Force IPA campaign in Denver
Campaign Freeze Frame
You won’t miss this bold pink glossier billboard while relaxing at the beach in Miami.
Catch this “Sameday Health” Bus Shelter photo as you drive or walk down the street in Washington DC
You can catch this digital ad for Myrtle Beach as you walk through St. Louis Airport
News & Views
Getir grocery delivery using OOH to make splash in U.S. market- Via Digital Signage Today
Many of us have decided to avoid going grocery shopping in order to stay safe during this pandemic. Getir Grocery is using Out of Home to draw new customers to their “ultrafast” delivery service.OUTFRONT Celebrates Women’s HERstory Month With Its “Lifted Up” Campaign- Via OOH Today
Outfront Media’s “Lifted Up” campaign honors Women’s History Month by celebrating the leaders of today and the past leaders who made it all possible!The Top 22 Women Who Drive Growth In Out Of Home- Via OOH Today
OOH Today acknowledges 22 women who have contributed to major growth in the OOH world.
