FAQ
As a full-service agency, PJX Media takes on all the strategic planning, buying, and reporting of your out-of-home advertising campaigns.
Here are common questions to help you get familiar with the medium, as well as how our agency works.
We want to share our expertise with you, so if you have any questions not answered below, get in touch!
FAQ
As a full-service agency, PJX Media takes on all the strategic planning, buying, and reporting of your out-of-home advertising campaigns.
Here are common questions to help you get familiar with the medium, as well as how our agency works.
We want to share our expertise with you, so if you have any questions not answered below, get in touch!
About Out-of-Home (OOH) Advertising
Q: What is OOH advertising?
A: Out-of-home media (OOH) is a form of advertising that reaches consumers outside of their homes in the physical world. While the most common format is the billboard, OOH includes wallscapes, murals, bus shelters, transit, airport, place-based media, guerilla, drones, projections, experiential, and much more. PJX Media helps brands plan, buy, and measure these campaigns—nationwide and globally.
Q: How much does OOH advertising cost?
A: There’s no short answer for this, as market/DMA and format affects ooh media costs. Check out our blog, “How Much Does it Cost to Advertise on a Billboard?” to learn more about pricing.
Q: Is OOH advertising effective?
A: Yes! According to the Out of Home Advertising Association of America (OAAA), one study showed that “OOH produces higher consumer ad recall than TV, podcasts and radio, print, and online ads, because 85% of OOH viewers find the ads useful.” To discover how OOH can affect brand awareness, foot traffic, sales, and more, visit our Success Stories.
Q: What is digital OOH advertising?
A: Digital Out-of-Home (DOOH) refers specifically to digital screens, excluding the traditional, printed and posted formats. Digital OOH includes smaller screens such as grocery checkout to large digital billboards called spectaculars. Unlike static billboards, DOOH ads can be updated instantly, scheduled to target specific times of day, and even tailored to particular audiences based on location and real-time data.
If you are new to the medium, check out our blog for some OOH Advertising Tips and Guides.
About Out-of-Home (OOH) Advertising
Q: What is OOH advertising?
A: Out-of-home media (OOH) is a form of advertising that reaches consumers outside of their homes in the physical world. While the most common format is the billboard, OOH includes wallscapes, murals, bus shelters, transit, airport, place-based media, guerilla, drones, projections, experiential, and much more. PJX Media helps brands plan, buy, and measure these campaigns—nationwide and globally.
Q: How much does OOH advertising cost?
A: There’s no short answer for this, as market/DMA and format affects ooh media costs. Check out our blog, “How Much Does it Cost to Advertise on a Billboard?” to learn more about pricing.
Q: Is OOH advertising effective?
A: Yes! According to the Out of Home Advertising Association of America (OAAA), one study showed that “OOH produces higher consumer ad recall than TV, podcasts and radio, print, and online ads, because 85% of OOH viewers find the ads useful.” To discover how OOH can affect brand awareness, foot traffic, sales, and more, visit our Success Stories.
Q: What is digital OOH advertising?
A: Digital Out-of-Home (DOOH) refers specifically to digital screens, excluding the traditional, printed and posted formats. Digital OOH includes smaller screens such as grocery checkout to large digital billboards called spectaculars. Unlike static billboards, DOOH ads can be updated instantly, scheduled to target specific times of day, and even tailored to particular audiences based on location and real-time data.
If you are new to the medium, check out our blog for some OOH Advertising Tips and Guides.
Campaign Development & Management
Q: I have an idea for my out-of-home campaign. How do we get started?
A: Send us your media brief (or we can provide a template) that includes your goals, budgets, target markets, demographics, and other campaign metrics. Our experienced media strategists will handle the rest and deliver a strategic recommendation for your approval.
Q: Can I send you an RFP without being a client yet?
A: Yes! If you’re ready to work with us and want to send us an RFP, we can get started right away!
Q: Can I run a small, local OOH campaign?
A: Absolutely. PJX Media supports campaigns of all sizes - from hyperlocal to multimarket to global launches.
Q: How quickly can a campaign go live?
A: Once the media plan is approved and contracted, traditional/static campaigns typically go live within 2–3 weeks. Digital campaigns can often start sooner since no materials need to be printed, shipped, and installed.
Q: How do you handle reporting and attribution?
A: Post-campaign reporting dashboards are provided so you’re able to see impressions by format, DMA, etc. We also offer add-on attribution solutions to determine how your OOH campaign impacted website traffic, sales, etc.
To learn more about our full-service support, check out our Services page.
Campaign Development & Management
Q: I have an idea for my out-of-home campaign. How do we get started?
A: Send us your media brief (or we can provide a template) that includes your goals, budgets, target markets, demographics, and other campaign metrics. Our experienced media strategists will handle the rest and deliver a strategic recommendation for your approval.
Q: Can I send you an RFP without being a client yet?
A: Yes! If you’re ready to work with us and want to send us an RFP, we can get started right away!
Q: Can I run a small, local OOH campaign?
A: Absolutely. PJX Media supports campaigns of all sizes - from hyperlocal to multimarket to global launches.
Q: How quickly can a campaign go live?
A: Once the media plan is approved and contracted, traditional/static campaigns typically go live within 2–3 weeks. Digital campaigns can often start sooner since no materials need to be printed, shipped, and installed.
Q: How do you handle reporting and attribution?
A: Post-campaign reporting dashboards are provided so you’re able to see impressions by format, DMA, etc. We also offer add-on attribution solutions to determine how your OOH campaign impacted website traffic, sales, etc.
To learn more about our full-service support, check out our Services page.
Q: Do I need to sign a contract or exclusivity agreement?
A: No exclusivity or retainer is required, we can work on a campaign-by-campaign basis.
Q: Do I need to sign anything?
A: You’ll just need to sign one Authorization to Buy (ATB) contract to secure your media plan.
Q: What is PJX’s onboarding process?
A: Before contracting, we’ll ask your team to complete our onboarding packet. It provides general company info and helps us kick off faster.
Q: What are your payment terms?
A: We accept upfront payment to expedite launch. For future campaigns, you can apply for credit terms by submitting a credit application.
Working with PJX Media
Working with PJX Media
Q: Do I need to sign a contract or exclusivity agreement?
A: No exclusivity or retainer is required, we can work on a campaign-by-campaign basis.
Q: Do I need to sign anything?
A: You’ll just need to sign one Authorization to Buy (ATB) contract to secure your media plan.
Q: What is PJX’s onboarding process?
A: Before contracting, we’ll ask your team to complete our onboarding packet. It provides general company info and helps us kick off faster.
Q: What are your payment terms?
A: We accept upfront payment to expedite launch. For future campaigns, you can apply for credit terms by submitting a credit application.
Additional Collaboration for Agencies
Q: Can PJX Media support white-labeled services?
A: Yes, we frequently operate as a silent partner for our agency clients. Your advertisers will never know we’re there.
Q: Can you help with new business pitches?
A: Absolutely. We know not every brand understands OOH and its intricacies. We can collaborate with you on co-branded pitches, proposals, mock-ups, prototypical OOH media plans, and more.
Need something else not answered here? Contact us directly!
Additional Collaboration with Agencies
Q: Can PJX Media support white-labeled services?
A: Yes, we frequently operate as a silent partner for our agency clients. Your advertisers will never know we’re there.
Q: Can you help with new business pitches?
A: Absolutely. We know not every brand understands OOH and its intricacies. We can collaborate with you on co-branded pitches, proposals, mock-ups, prototypical OOH media plans, and more.
Need something else not answered here? Contact us directly!