OOH News from PJX Media

QR codes (Quick Response Codes) simplify information access. After they are scanned by smartphone users, they link to online content. Using them in out-of-home ads like bus shelters and other eye-level formats offers measurable engagement. Read our blog post for more info and best practices.

Street furniture advertising (benches, bus shelters, kiosks, etc.) is a powerful form of OOH media. With eye-level connection and high dwell times, all brands need to be using this format.

There's a lot of care that goes into OOH advertising. New to the medium? Here is an outline that your brand or agency can follow for your next OOH campaign.

As Summer travel approaches, we touch on travel trends for the US and share some tips for brands looking to activate an OOH advertising campaign.

Pricing for a billboard in the iconic Times Square area of New York City can vary. This quick guide will help you understand the basics.

Shopping malls will continue to evolve into experience-focused hubs, extending beyond traditional retail to include cinema, dining, entertainment, and more. There are many OOH formats available at shopping malls including interior and exterior placements, traditional/static and digital.

Out-of-home (OOH) media planning and activation requires expertise and experience. This blog will help brands understand the intricacies of the medium, from planning to proofing and activation, and why you need a partner on your side.

Billboard extensions use extra space around static billboards to boost your ad impact. Read on to learn how to elevate your advertising!

Billboard advertising has proven to be a compelling and impactful medium for reaching a wide audience and promoting brands effectively. In this blog post, we will explore the advantages of billboard advertising and the strategies for optimizing its potential.

How much does it cost to advertise on a billboard? What factors affect cost? Learn more about OOH reach and effectiveness for any DMA.

Black light can be used to enhance your billboard's artwork at night. Here are some activations to inspire your next billboard campaign.

Programmatic digital out-of-home (pDOOH) continues to grow as a channel. This FAQ about pDOOH will help you learn the basics and more.

Jeff Aldridge, Head of New Business at PJX Media, attends MediaPost Brand Insider Summit with focus on QSRs and shares insights and trends.

This article discusses the benefits of digital out-of-home and how quickly campaigns can come to life for political and social messages.

Thinking about an out-of-home campaign for the holidays? Here are some helpful tips to help you get started!

What is out-of-home advertising? This is an essential read for anyone new to OOH. This is a comprehensive article on OOH, how to buy, etc.

A collaboration between PJX and out-of-home media vendors Lamar and Colossal providing 10 reasons as to why OOH resonates with consumers.

This article provides a strategic guide for tech brands and start-ups looking to use out-of-home advertising.

A guide for brands on how to use out-of-home advertising to increase audience engagement.

A comprehensive article about how to incorporate out-of-home with social media. Background, benefits, strategies, etc. on OOH.