OOH News from PJX Media

Thinking about an out-of-home campaign for the holidays? Here are some helpful tips to help you get started!

What is out-of-home advertising? This is an essential read for anyone new to OOH. This is a comprehensive article on OOH, how to buy, etc.

A collaboration between PJX and out-of-home media vendors Lamar and Colossal providing 10 reasons as to why OOH resonates with consumers.

This article provides a strategic guide for tech brands and start-ups looking to use out-of-home advertising.

A guide for brands on how to use out-of-home advertising to increase audience engagement.

A comprehensive article about how to incorporate out-of-home with social media. Background, benefits, strategies, etc. on OOH.

A helpful guide for advertisers in outlining their goals and how to measure success and ROI when planning out-of-home campaigns.

Higher education will observe a long-anticipated decline with enrollment numbers starting this Fall. Described as the “demographic cliff,” colleges and universities will come face-to-face with a shrinking pool of applicants from graduating high school seniors, due to declining birth rates in the United States. To generate interest and attract potential students, colleges and universities will need to promote the benefits of their programs and campuses. They also have to consi

This uncertainty of TikTok’s future doesn’t benefit brands who need to be visible now. With spring fashion, festival season, and other...

Programmatic advertising, using software and automation to buy and sell digital ads, has long been used for television and online...