Cost of Billboard Advertising in Los Angeles during the Holiday Season
- adiller2
- Oct 2
- 3 min read
It’s that time of year where spooky and cozy Fall decor infiltrates HomeGoods, which for a marketer is code for, “Let the holiday OOH advertising planning and budgeting begin.”
Not everyone will be shopping at HomeGoods this holiday season, but you can bet they’ll be out and about, running errands, and traveling to spend time with their friends and family.
Does your brand compete in categories like tech, electronics, alcohol and spirits, fashion, beauty, or food and beverage? If you are looking for one of the most effective ways to reach consumers during the holidays, then consider doing out-of-home (OOH) advertising on billboards in the second-largest media market in the country: Los Angeles.
What’s the cost of billboards in LA during the holiday season?
In this blog post, we’ll dive into factors that determine what a billboard costs in Los Angeles during the holidays and explore how your brand can make the most of this high-impact channel.
Los Angeles is known for being a driving city, which is ideal for out-of-home advertising because it means extended dwell time (the amount of time a consumer is within viewing range of your ad). Are you thinking about LA traffic right now?
A little bit about the Los Angeles DMA
Los Angeles consists of over 18 million people living in the surrounding area.
There’s an abundance of businesses as well as a diverse audience allowing for targeted and general awareness billboard advertising campaigns.
From street-level ads to experiential advertising, LA has many different formats available.
The Sunset Strip contains highly coveted advertising from billboards to massive wallscapes and some unique digital billboards.
If you’ve ever wondered about ballpark costs of billboards in various DMAs, you’ll want to check out this article.
Factors That Determine Billboard Cost In Los Angeles
As you can imagine, billboard pricing may be more competitive during the holiday season depending on the budget, location, and format of the billboard. Here, we lay out all that you need to know for advertising on billboards in Los Angeles.
Lead Time
The turnaround time for activating an ooh billboard will affect the cost. If you want prime billboard locations during the holidays, planning ahead is ideal, like 6+ months ahead. Feeling behind? We’re not miracle workers, but we’ve been known to secure some great out-of-home placements for our clients with little notice.
Location
Location is key when it comes to the cost of a billboard in Los Angeles. There are many prime and non-prime billboard options in coveted areas like Sunset Strip, Melrose, West Hollywood, Silver Lake, Venice, and Santa Monica.
Static Locations vs Digital billboard locations
Static billboards, which are not digital, can be a bit more expensive depending on the installation and production costs. Some brands even activate permanent locations for up to a year! Talk about staying relevant all the time. Digital billboards vary in price because multiple ads rotate on the screen every 8-15 seconds or so. This affects the SOV (share of voice) and exposure of your brand compared to other brands in rotation. It is important to note that more digital billboard options are becoming available everyday in LA.
Inventory Scalability
There is such a wealth of billboard inventory in LA that everything is scalable depending on when a brand wants to advertise and if they are flexible as to where in LA their ad is placed. Our expertise at PJX Media is finding the match between brand, format, and placement to ensure objectives are met with the given budget.
Take a deeper dive and read more about the many advantages of billboard advertising and how to use it effectively.
Before considering if out-of-home advertising fits within your marketing budget, it’s important to know your objectives/goals.
Billboards are highly effective for influencing purchases in-store and online, staying relevant alongside competitors, announcing new products or company messages, and certain target markets.
Don’t miss your opportunity to advertise on billboards during the holiday season, especially if your brand is in consumer electronics, alcohol and spirits, food and beverage, or beauty and fashion industries.
The key to a successful Q4 is finding contextual relevancy, and understanding what your target audience is doing and seeing during this busy time of year. At PJX Media, our team of experts can work with vendors to find the perfect placements for your OOH advertising in the Los Angeles Area.
Get a head-start on your holiday billboard advertising.