Dataiku Goes Big with Wallscapes and Large Format Screens
- adiller2
- Oct 9
- 1 min read
When you know where your audience is, you know where to strategically launch an out-of-home (OOH) campaign. Dataiku’s goal was to raise awareness about their services by targeting attendees of Snowflake Summit and Databricks Data + AI, two AI-focused conferences in SF.
Dataiku is The Universal AI Platform™ that helps data experts and domain experts at all scales and in all industries to build AI into their daily operations, from advanced analytics to Generative AI.
PJX Media worked with Dataiku’s agency Wpromote to find the perfect media placements in the San Francisco area. The OOH plan focused on key placements to capture the attention of conference-goers, featuring impressive large-format wallscapes, including a hand-painted one, near the Moscone Center (the location of the events) to reinforce messaging and large, high-impact digital screens at SFO. At the airport, multiple spots were secured within the digital screen loops, allowing for a higher than standard share of voice (SOV).
Launched mid-May until the end of July. A standard campaign usually runs for 4 weeks. For this one, Dataiku opted to advertise on one airport screen for an additional 4 weeks, ultimately extending the reach and impact of their advertising.
Check out some of the images below!
Can you envision a hand-painted wallscape for your brand’s next big campaign? As out-of-home advertising experts, PJX Media is connected with the best vendors and can secure placements where your brand can be seen at the right place and the right time. Say hello@pjxmedia.com.
