Lulu and Georgia Hit the Streets with Guerrilla Wild Postings in Los Angeles
- adiller2
- 15 hours ago
- 1 min read
Lulu and Georgia, a modern and luxurious home decor company, utilized OOH guerrilla wild postings to announce an exclusive designer collaboration “Reverie” by Sarah Sherman Samuel.
By strategically sourcing 20 locations, PJX Media helped Lulu and Georgia activate their out-of-home campaign of guerrilla wild postings in the Los Angeles area.
As with the nature of guerrilla, these street-level posters brought an element of surprise, popping up in various locations throughout LA. One unique aspect about guerrilla wild postings is that there’s no guarantee on exact locations or that posters will remain up, yet, they are closely monitored and updated if necessary.
If you are new to wild postings, learn about the basics of this type of out-of-home format in our other blog post.
Capture the attention of the public with targeted guerrilla OOH.
This Lulu and Georgia out-of-home campaign launched in Los Angeles in mid-September and ran for four weeks.
Check out some of the images below!
Launching OOH wild postings may be right for your brand if you target walkable markets, like the element of surprise, and naturally have bold and entertaining visuals like fashion, beauty, gaming, music, just to name a few industry categories.
Our sales and media team at PJX are out-of-home experts with deep experience in this age-old format. We’re here to help you methodically plan an out-of-home campaign that captures the attention of the public.