Global Grocery Chain
Good Apple partners with PJX Media to launch a bold OOH campaign to grow market share.
International grocery chain gains market share in the US with OOH. Thoughtful media selection reaches consumers en route to point of purchase.
Objective:
An international grocery retailer set its sights on the U.S. market with the ambition to grow market share and challenge established discount chains. To fuel this expansion, the brand needed to rapidly build awareness and drive foot traffic. Their agency partner, Good Apple, teamed up with PJX Media to launch a high-impact, multi-market out-of-home (OOH) campaign designed to influence consumer behavior at the most critical moment - on the path to purchase.
Activation:
Good Apple partnered closely with PJX Media to bring the OOH campaign to life across 16 U.S. markets, including Atlanta, New York, Charlotte, and Washington D.C., aligning with the grocery chain’s store locations.
Together, we mapped out the brand’s stores and key competitors like ALDI, Sprouts, Kroger, Costco, and Stop & Shop. We then drew a defined radius around each location to identify nearby billboards that would make the most impact—either by reaching shoppers near competing stores or reinforcing awareness close to the brand’s own locations.
Using our planning platform, ADstruc, we reviewed and ranked each option based on how close and visible it was to the retailer and their competitors, making sure we selected placements that served a clear purpose. We also considered the number of billboards for increased share of voice around stores. The result was a practical, well-targeted media plan focused on influencing grocery decisions in the right places.
Results:
The results were impressive! Lift was statistically significant, with key highlights being:
Overall lift was nearly four times higher than the average for grocery campaigns according to our measurement partner
Those exposed to the OOH campaign were 178% more likely to visit the brand’s grocery stores compared to the control group
All markets either had statistically significant lift or directionally positive lift
These results show a strong signal that the OOH strategy helped drive real, measurable action.
