Purely Elizabeth’s Spectacular Moment in NYC
- adiller2
- Nov 14
- 1 min read
Updated: Dec 5
To celebrate 16 years, Purely Elizabeth decided to do something fun on the streets of NYC, where it all began for them. We’re talking about a multi-format OOH advertising campaign so good that we’re obsessed with how it turned out.
A women-owned and certified B corporation, Purely Elizabeth makes natural food products using nutritious whole-food ingredients with a culinary taste, to help you thrive on your wellness journey.
Purely Elizabeth’s agency Apollo Partners worked with PJX Media to secure OOH placements in NYC. This campaign “Taste the Obsession” included multiple activations in high-traffic areas including digital panels, billboards, bus shelters, and guerrilla postings. And the cherry on top, a fun and vibrant digital spectacular in Times Square.
In addition to securing out-of-home placements, custom content was captured, featuring the urban guerrilla postings and the Time Square spectacular moment. Purely Elizabeth used this content across their own media channels, check out the video.
These placements went live at the beginning of September until early October. Check out some of the images below. Can you taste the obsession?
Whether you’re looking for a comprehensive multi-media OOH plan or a giant out-of-home digital placement that can’t be missed, PJX Media can help make your brand stand out in all the right places. Check out some other brands that did Times Square Out-of-Home Activations with PJX Media.
Our OOH advertising experts are here for you.
