3D Anamorphic
Anamorphic illusions are a 3D creative technique that is used in out of home advertising to create powerful illusions.
Frequent;y Asked Questions
Q: What is 3D anamorphic OOH?
A: It’s a 3D creative technique creating an illusion of depth on 2D surfaces in out-of-home media.
Q: What are the benefits of using 3D anamorphic in OOH?
A: 3D anamorphic stands out in the market by creating a unique and immersive experience. It can increase linger time as viewers often pause to fully observe and appreciate the illusion. Additionally, it promotes social media presence by encouraging viewers topost their unique viewing experience online.
Q: Where can 3D anamorphic creatives be applied?
A: 3D anamorphic creatives can be posted on digital screens, standard printed billboards, and even painted walls.
Q: Who is the ideal audience for 3D anamorphic?
A: This type of creative is ideal for targeting pedestrian audiences. This is because viewers can only see the effect from a distinct vantage point, making it less suited for vehicular audiences.
Q: What OOH units work best for 3D anamorphic creatives?
A: Units with two faces that turn a corner are ideal, but single-face units can also work. Units with full-motion capability are also ideal but not necessary.
Q: How long is the production time for 3D anamorphic creative?
A: Estimates for file creation can vary from 2-8 weeks. This timeline depends on several factors including the complexity of the illusion, the specific requirements for each unit, and whether the client can provide existing assets to jumpstart production.
Q: Can you help us choose the best placements for 3D anamorphic?
A: Yes! PJX is here to guide you to the best placements for your creative visons. While there are many possibilities for where you can apply 3D creatives, some options will be better than others due to audience and budget parameters.
Q: Can 3D anamorphic work on static billboards?
A: Yes, anamorphic illusions are not limited to digital OOH. You can achieve a 3D effect on standard printed bulletins and hand painted walls.
Q: Who produces the 3D anamorphic content?
A: PJX works with creative partners to bring your 3D anamorphic concepts to life. We can provide quotes and lead times based on the complexity and placement. Clients with prior 3D anamorphic experience can also provide art files built to PJX’s specifications.
Q: Does 3D anamorphic require special hardware?
A: No special hardware or screen technology is required. Some placements are better suited for this technique than others.
