Guerrilla and Experiential Out of Home
Want to do something beyond the billboard? Guerrilla OOH allows advertisers to experiment with formats that appear in the wild, in often unexpected locations. Experiential OOH creates immersive experiences.
Many of our clients use a blend of direct-sold/guaranteed placements for 100% SOV, PDOOH to increase reach and frequency, and guerrilla tactics to amplify their multi-format OOH campaigns.
Guerrilla Postings: All types of brands use this static OOH format, guerrilla postings feel like a harmonious mix of street art and poster advertising. Often found on blank walls or construction sites, advertisers can purchase a package of posters to target a specific neighborhood. Exact locations cannot be guaranteed, as the element of surprise here is that they can be pasted anywhere. But vendors can share a list of addresses once your campaign has been posted. Read more via our blog post on Guerrilla Postings.
Guerrilla Stickers: A similar approach to the posters, except these are OOH ads placed on the ground. The material itself is vinyl and allows for high-resolution creative/artwork which will fade over time. Much like postings, exact locations are not guaranteed, but you can aim for a specific neighborhood or area.
Guerrilla Stencils: These are simple, one-color applications of your ad via a spray-painted stencil. We can help you with best practices to ensure your designs translate well to a stencil, as there are some structural requirements to achieve a clean application. We don’t mean to be a broken record, but like the other guerrilla tactics, there’s no guarantee on specific locations.
Projections: The benefit of using projections is that there is no need for any printed material or installation. We can even take existing video or image assets and project them on the side of buildings. Some vendors can even run audio with the projection, and some vendors have pre-approved locations, so this can be less guerrilla and feel more guaranteed in location.
Experiential OOH Advertising: elevates out of home from a passive experience to an immersive one. Experiential OOH invites the audience to engage with the advertising experience with in-person events such as pop-ups. For example, for the launch of its You fragrance, Glossier activated branded car wraps and had a street team give out roses and samples of the new fragrance to encourage trial.