top of page

Traditional OOH

Traditional out-of-home (OOH) advertising delivers static, physical ads in the real world. By leveraging static OOH, brands own 100% share of voice of that specific unit. By activating these campaigns, brands simultaneously convey a single message to many people within one area. 

Traditional out-of-home is the legacy medium. While it is the older advertising channel, it competes with more modern channels because it is unskippable, fraud-free, and bot-free.


Traditional OOH is static, meaning that the advertisement is printed, painted, or installed. There are tangible materials that include production and installation, but when a brand advertisers on a static billboard, they have 100% SOV.


What are some traditional OOH inventory?


  • Large Format OOH: Billboards, Posters, Walls, Handpaints or Handpainted Murals

  • Street Furniture OOH: Bus shelters, Urban Panels, Bus benches, Kiosks

  • Transit OOH: Bus, Subway, Commuter Rail

  • Placed-Based OOH: Malls, Airports, Gyms, Doctor’s Offices, Office Buildings

  • Guerilla OOH: Posters, Stencils, Brand Ambassadors, Projections - Learn more about Guerrilla tactics via the dedicated page under “Services.”


PJX Media has long-term, trusted, and highly productive relationships within the industry. Over 1,500 media partners use our platform everyday to respond to our clients’ needs.

bottom of page