
Traditional Out of Home Advertising
Traditional out of home (OOH) advertising delivers static, physical ads in the real world. By leveraging static OOH, brands own 100% share of voice of that specific unit, becoming unskippable.
Traditional out-of-home is the legacy medium. By activating traditional OOH campaigns, brands simultaneously convey a single message to many people within one area.
Traditional OOH is static, meaning that the advertisement is printed, painted, or installed. There are tangible materials that include production and installation, but when a brand advertises on a static billboard, they have 100% SOV.
What are some traditional OOH inventory?
Large Format OOH: Billboards, Posters, Walls, Handpaints/Handpainted Murals
Street Furniture OOH: Bus shelters, Urban Panels, Bus benches, Kiosks, Newsstands
Transit OOH: Airport, Bus, Subway, Commuter Rail, Mobile Trucks
Placed-Based OOH: Malls, Airports, Gyms, Doctor’s Offices, Office Buildings
Guerilla OOH: Posters, Stencils, Brand Ambassadors, Projections - Learn more about Guerrilla OOH.
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