OOH Reporting and Attribution
We're shouting it from the mountain top: out of home advertising campaigns are measurable! Beyond impressions, we have visibility to what happens after your audience is exposed to your OOH campaign.
PJX Media provides a suite of comprehensive analytics that take feedback from real customers who've been exposed to your OOH ad in real life.
It all starts with location-enabled device data and an individual's movement through the physical world. Our data partners are able to share MAIDs, which stands for Mobile Advertising ID, a unique, anonymized identifier tied to a user’s mobile device.
In OOH measurement, this mobile location data (which is privacy-compliant) is shared back to brands or agencies to analyze exposure and behavior. With this MAID information, you can even set up a mobile retargeting campaign, delivering a consistent message from one format (OOH) to another (mobile display ads).
What kind of attribution studies are available?
Website validation: through pixels placed on your webpage(s), we are able to track everything from sitewide visitation to lower funnel conversion such as a “thank you” checkout page.
Brand lift study: you are able to verify if your audience saw your ad then we follow-up with a survey with bespoke questions to your campaign goals. Are you looking for a brand awareness lift? Perhaps consideration? A brand lift study is essential for digging deeper.
App Activity: via SDK postbacks already integrated with apps, we are able to see in-app events and installs.
Footfall (store) validation: using geofencing methods, think of it like a radius set around one of your brick-and-mortar stores, we can track exposed customers that visit your physical stores.
Be sure to check out our case studies with performance metrics and results in branding, conversion, and more via our Success Stories.
Note: in order to conduct the study, all campaigns go through a feasibility check to ensure we have enough data to perform analysis.