Central Health's Realtime Response with Programmatic DOOH

Programmatic technology showcases the advantages of Programmatic Digital Out-of-Home (pDOOH). With immediate access to digital OOH inventory, robust targeting capabilities, and speed of activation, the PJX team successfully implemented a programmatic campaign for Central Health.

Programmatic DOOH for Central Health

In response to the measles outbreak spreading across more than 20 Texas counties, Central Health launched a pDOOH campaign to encourage people to take action against the disease by getting the vaccine.

Starting in late March, the campaign targeted those with zip codes in Austin, TX. For the digital formats and venues, PJX selected grocery stores, convenience stores, gas stations, pharmacy/drugstores, and retail locations, giving the campaign the potential to reach people during different touchpoints throughout the day.

Advertisements were rolled out in both English and Spanish to reflect the region’s population. Check out the mock-ups below!

Programmatic DOOH gives advertisers many options to share their messages and scale. Need any help with your next pDOOH campaign? Reach out to our team to get started!