OOH Airport Advertising: Ben Bridge Shines Bright in Honolulu
- Marketing
- 1 day ago
- 2 min read
Updated: 7 hours ago
Ben Bridge provides their customers with high-quality jewelry to celebrate every special moment. To highlight the jeweler’s Toscano Gold collection, their agency Media+ and PJX Media collaborated on an out-of-home campaign that ran Q4 of last year.
The agency sought large OOH formats beyond the standard billboard to grab the attention of high-income shoppers. A handful of markets were prioritized, with Honolulu, Hawaii being on the list.
Fun fact: Hawaii is one of the states that has banned billboard advertising.
With experience and expertise in our corner, PJX honed in on OOH airport advertising.
The OOH Airport Activation
Out-of-home airport advertisements such as digital signage, posters, large display banners, airport security trays, and more reach a captive audience: air travelers.
An airport takeover was secured for Ben Bridge, which included multiple static units throughout the Honolulu International Airport. The creative for the campaign showcased stunning close-ups of the jewelry and featured models wearing the products as well.
Not only were the OOH ads beautiful, they were informative. Consumers favor OOH especially if the ads provide information. The OOH ads had the following copy:
“Exclusively at Ben Bridge Timeworks” followed by “Ala Moana Center” below it. Creative that is beautiful and directional? A winning combination. The Ala Moana Center is a large open-air shopping center, less than 8 miles away from the airport.
The OOH campaign was live from September to the end of December, during the peak of holiday season. Check out the images below!
Every market offers out-of-home advertising, but variety and opportunities can vary. If your brand or client is looking for airport out-of-home advertising or understanding what OOH inventory is available for a market, let us help!
