Cost of Billboard Advertising in Times Square
- Marketing
- May 5
- 2 min read
If you're looking to advertise in Times Square, you may be wondering how much a billboard costs. The truth is that the cost can vary widely depending on several factors, such as the size, location, and duration of the advertising campaign. In this brief article, we'll explore these factors and give you an idea of what you can expect to pay for a billboard in Times Square.
Factors That Determine Billboard Cost In Times Square
MPH Campaigns
One factor that can affect the cost of a billboard in Times Square is the number of minutes per hour (MPH) that you purchase. MPH campaigns can be scaled anywhere from $10,000 to $500,000 per 4 weeks, depending on how many MPH you are purchasing.
Roadblock Campaigns
Roadblock campaigns, where you buy 100% share of voice (SOV) on a screen or screens for a minimum of 1 hour, can be more expensive but you do own the hour.
Location
Location is key when it comes to the cost of a billboard in Times Square. For example, a standard non-prime screen in Times Square could be $50,000 for a 15-second spot for 4 weeks, while the Marriot Marquis could be $300,000 per 4 weeks for a standard spot.
Static Locations
Static billboards, which are not digital, can be a bit more expensive depending on the installation and production costs. These can be as high as $20,000 to $30,000 for production and $80,000 to $100,000 for installation. Static media costs are usually in the $30,000 to $60,000 price range, with some units costing $100,000 or more.
Inventory Scalability
There is so much billboard inventory in Times Square that everything is scalable depending on when a brand wants to advertise and if they are flexible as to where in Times Square their ad is placed. The job of PJX Media is to find the match between brand, format, and placement to ensure objectives are met with the given budget.
Other Factors for Billboard Pricing in Times Square
Seasonality The time of year can affect the cost of your activation. As you can imagine, a special event or moment like New Year's Eve where revelers gather for the ball drop can get competitive in pricing. We recommend reaching out as early as possible if this is a key time for your brand to be seen.
Advanced Creative The good thing about digital OOH is the cost-savings in production. However, with advancement in technology to create 3D anamorphic advertisements, be sure to include these costs in your budget. These 3D ads are immersive and eye-catching, creating an illusion that the ad is leaping toward you. We've got a partner in place in case you're interested in 3D Anamorphic.
Here at PJX Media, we work closely with all the vendors in New York city who offer OOH advertising inventory in and around Times Square.
For more information on how to activate your next OOH campaign in Times Square, contact us today!
