Vodka Brand Lights Up Times Square with Last-Minute OOH Activation

One OAAA and The Harris Poll study revealed about two-thirds of adults in the U.S. ages 21 – 64 years of age have recently noticed an OOH ad for products in the alcohol category. By selecting an iconic location, like Times Square in New York City, brands can experience an even higher rate of being noticed.

Spirit brand Meili Vodka leveraged a last-minute deal provided by our vendor/media partners and had fun with it, activating playful advertisements. Because these were digital billboards, PJX was able to contract the media and work with the brand to launch the campaign quickly. The activation included two units that were synchronized, and it is estimated there are 69M impressions for this location at a 10% SOV.

Check out the images below;

Meili Vodka "Vodka Sucked..." Digital Billboard in Times Square

Meili Vodka "Til Now" Digital Billboard in Times Square

When it comes to alcohol brands leveraging out-of-home advertising, the PJX team understands the nuances and rules (e.g. proximity to schools). Our expertise and efficiency allows us to move quickly, esp. when brands are looking to create a moment like this one in Times Square.

If your beer/wine/spirit brand needs OOH media planning and buying support, our team has got you covered! We've supported brands such as Voodoo Rangers, Bells Brewery, Flecha Azul Tequila, and many more.

Get in touch with our team today!