Spotlight on Dallas-Fort Worth Out-of-Home Inventory

Author: Jeff Aldridge, Head of New Business

I’m an Oklahoma native at heart (Boomer Sooner) who’s called the Dallas-Fort Worth Metroplex home since 2007 and now considers himself a Texan.

I’ve spent my career seeing Out-of-Home from every angle in this market, starting as a media planner at Zimmerman Advertising, then selling airport media at JCDecaux, and today, as Head of New Business at PJX Media and founder of the DFW OOH Club, partnering with brands and agencies globally while staying deeply connected to the local DFW OOH community.

What’s clear is this: DFW isn’t just a strong OOH market. It’s one of the most reliable markets in the US for scale, frequency, and impact.

With a commuter-first culture, multiple activity hubs, sustained population growth, and a calendar packed with sports, concerts, and major events, OOH works here because it aligns naturally with how people live, move, and spend time across the metroplex.

Why Out-of-Home Performs So Well in Dallas-Fort Worth

DFW’s strength as an OOH market comes down to a few fundamentals:

• A highway-driven layout that creates frequency

• Multiple dining and entertainment hubs rather than one singular downtown area

• A wide mix of formats, from landmark large-format wallscapes to highly contextual digital

This flexibility allows both challenger brands and established advertisers to build visibility quickly and efficiently, without relying on one placement to do all the work.

My Favorite Pieces of OOH Inventory in Dallas-Fort Worth

The Dallas Farmers Market: The Dallas Farmers Market is one of the most flexible and immersive OOH environments in the city, particularly during spring and fall when foot traffic and seasonal events peak, because we know how hot DFW can be in the summer months.

What makes this location unique is the range of formats available within one walkable footprint. Brands can activate through wallscapes, standing kiosks, and digital kiosks, creating the opportunity to essentially take over the environment and surround visitors with a consistent message. This type of concentration allows brands to move beyond single placements and build a cohesive presence that feels intentional rather than scattered. It’s especially effective for food, beverage, wellness, retail, and lifestyle brands looking to connect with engaged audiences.

Grandscape (North Dallas Growth Corridor): North Dallas is where much of the region’s growth is happening, including markets like Plano, Frisco, Prosper, and McKinney.

Grandscape sits at the center of that momentum and is the only true large-format OOH option in North Dallas. For brands looking to establish scale and presence in one of the fastest-growing, highest-spending parts of the metroplex, this placement offers a level of visibility that simply doesn’t exist elsewhere in the North Dallas market.

I-20 Billboards Towards Downtown, Sequential Messaging: DFW offers no shortage of strong corridors for sequential messaging. This just happens to be my favorite. As drivers enter downtown Dallas via I-20, sequential placements allow brands to guide audiences through a narrative across multiple impressions. This approach is particularly effective for launches, announcements, and time-bound campaigns where storytelling and message progression matter.

Orange Barrel Digital Spectaculars & Ike Kiosks in Arlington: These formats are built for moments when the city’s attention peaks. They perform especially well around major events like the FIFA World Cup, Dallas Cowboys and Texas Rangers games, as well as concerts, festivals, and large-scale activations. Their digital flexibility allows brands to align messaging with real-time energy, crowd movement, and cultural moments happening across the city.

Victory Park Digital Network: Victory Park is one of the most energetic digital OOH environments in Dallas. With its blend of residential density, nightlife, dining, and proximity to major sports (Dallas Mavericks games at the AAC) and entertainment venues, the digital network here captures attention during moments when people are out, social, and engaged. It’s a strong fit for entertainment, sports, retail, and lifestyle brands looking to show up where culture and commerce intersect.

DFW Airport iVision Network: Having sold airport advertising earlier in my career, I’ve seen firsthand how powerful these environments can be when used strategically.

The iVision digital network at DFW Airport reaches business and leisure travelers during moments of high dwell time, making it an effective option for brands looking to extend visibility beyond the local Dallas market and connect with audiences in a premium, high-attention setting. The vertical screens are located at most gates in the airport and can allow for some amazing creative executions.

In DFW, the difference between showing up and standing out is strategy.

With everything from the iconic waterfall billboard to premium digital networks and large-format landmarks, the opportunity in DFW is massive. The advantage comes from choosing the right placements and making them work together. That’s what we help brands do at PJX Media. We paint a brand’s portrait in the public space.

Let's talk Dallas OOH!