Amplify Your OOH Campaign with Mobile Retargeting and Social Media
- Marketing
- 2 days ago
- 3 min read
PJX Media helps brands make the most out of their out-of-home advertising campaigns. As a full-service OOH agency, every OOH activation includes beauty shots and proof of performance (POP) deck. Knowing the importance of omni-channel marketing, we can also provide impressive assets for social media and powerful data that brands can leverage for mobile retargeting campaigns.
Before we get into what we call our “OOHxMobile Amplification Package”, check out some key findings from OAAA to keep in mind as you dream up your brand’s next out-of-home campaign.
Social Media Users Pay Attention to OOH Ads
According to the OAAA’s Key 2025 Trends & Consumer Insights, social media users notice OOH advertising that is posted on platforms. For example, among users of Instagram,
62% of users see out-of-home advertisements reposted. For TikTok users, 65% see out-of-home advertisements reposted.
Consumers aren’t just noticing out-of-home advertising in the public space, they are taking action on their mobile devices after recently seeing an OOH ad.
OAAA found that 51% of U.S. adults used search to look up information about the advertiser, and 43% of U.S. adults made an online purchase.
Our Newest Offering: OOHxMobile Amplification Package
We love helping our advertisers and agency partners get the most out of their OOH investment. Whether it's a campaign sizzle reel or high-quality video footage to be used for your social media, we want you to maximize your real-world activation, which for many brands, means a second life online.
Multichannel marketing leverages multiple channels (email, social media, etc.) to reach a consumer with a consistent message. After passersby are exposed to your OOH campaign, you can actually retarget them with the same message on their mobile devices. As part of our OOHxMobile Amplification Package, we can provide you with the essential data - MAIDs - to achieve this!
FAQ: Mobile Ad ID (MAID) Passbacks
What are MAIDs and what is a MAID Passback?
MAID stands for Mobile Advertising ID, a unique, anonymized identifier tied to a user’s mobile device.
In OOH measurement, MAID passbacks refer to the process where mobile location data is shared back (or “passed back”) to brands or agencies after an OOH campaign to analyze exposure and behavior.
They link OOH ad exposure locations (e.g., billboards, street-level screens) to mobile device movement patterns, helping determine which audiences actually passed by or were near the media placements.
This process is privacy-compliant and anonymized - it never reveals individual identities, only aggregated audience movement and engagement data.
How can brands use MAID passbacks?
Attribution & Lift: Measure post-exposure actions, like store visits, app installs, website visits, or conversions tied to exposed MAIDs.
Cross-Channel Insights: Use MAID data to retarget exposed audiences on mobile, social, CTV, or programmatic channels, creating a unified cross-screen strategy.
Partner Transparency: Gives brands clear performance metrics to validate OOH as part of a data-driven media mix.
Why does it matter?
Strengthens OOH from a traditional awareness channel into a measurable, data-rich performance medium.
Enables continuous learning - brands can refine geography, frequency, and messaging with each campaign cycle.
Builds confidence for digital-first marketers by aligning OOH measurement with the same KPIs they use in online media.
Are you ready to do more with your next OOH campaign?
Today, our customers and new clients can take advantage of the OOHxMobile Amplification Package which includes video assets and MAIDs. Want more info? Get in touch with our team today.