Airport Security Trays take Fashion and Beauty Brands to New Heights
- Marketing
- 4 hours ago
- 2 min read
All flyers know that going through airport security checkpoints is an unavoidable part of air travel. Passengers have their senses heightened as they listen for instructions and await their signal to move forward, all while placing their belongings in security trays.
Given this captive audience, is there an opportunity for brands to connect with air travelers?
Airports offer various out-of-home advertising options across concourses, baggage claim, and more, with airport security trays gaining popularity with brands.
Airport security trays provide advertisers exclusive SOV of security checkpoints in the selected airport. Brands have the opportunity to place their creative/advertisement inside the tray as well as on the interior and exterior, even when trays are stacked.
Here are a few examples of fashion and beauty brands leveraging this unique format.
Free People
Clothing brand Free People wanted to promote its activewear line FP Movement. To reach those traveling through the Philadelphia airport, our team sourced TSA security trays which are used through all terminals of the airport. As temperatures drop and folks gear up for the holiday season, it's a unique way to reach a captive audience.
Glossier
Beauty brand Glossier consistently uses OOH advertising media to connect with their audience. Running for a 4-week cycle starting the last day of March, the brand activated TSA security trays at airports in Seattle and Houston. Their ads showcased their fragrance, with the copy playing into air travel, "take flight with an airy + floral fragrance."
Summer Fridays
No stranger to the format, Summer Fridays increased their advertising frequency this year on TSA security trays at Los Angeles International Airport (LAX). Having received such positive response from their dedicated community for a previous campaign, the beauty brand will be activating security trays throughout 2025.
PJX Media works with vendors who provide security tray options for national and regional airports throughout the country. Is your brand ready to take flight with airport media? Get in touch with our team today!