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Out-of-Home Complements Integrated Brand Campaign for LPL Financial

  • Marketing
  • Jul 8
  • 1 min read

Updated: Aug 25

Billboard in San Diego, CA with LPL Financial What if you could campaign featuring Anna Kendrick.

LPL Financial provides a wide range of services, tools, and platforms for financial advisors and institutions. Its mission is to take care of advisors, so they can take care of their clients.


This spring, the financial services company launched a national ad campaign featuring Anna Kendrick, with the actress asking a series of “What if you could” questions including, “What if you could have the greener grass on your side?”


The campaign reimagines the phrase, the “grass is greener” in a way that’s memorable—both poetic and disruptive for a financial services brand. Out-of-home (OOH) media was needed as part of the integrated campaign, so LPL Financial's agency Zambezi collaborated with PJX Media to identify OOH media across several markets.


A billboard for the "What if you could" campaign featuring Anna Kendrick inside South Station in Boston, MA.
A billboard for the "What if you could" campaign featuring Anna Kendrick inside South Station in Boston, MA.

What if you could bring your next marketing idea to life through OOH?


Starting mid-May, OOH placements were activated in Boston, Charlotte, Phoenix, and San Diego. Billboards were launched first, with other OOH units activating later this year. To extend the imagination and creative direction of the video, one billboard featured fabrication - lush and faux grass was installed to continue the visual story. Check out the image below!


A billboard with faux grass fabrication featuring Anna Kendrick for LPL Financial in San Diego, CA. LPL Financial provides a wide range of services, tools, and platforms for financial advisors and institutions. Its mission is to take care of advisors, so they can take care of their clients. This spring, the financial services company launched a national ad campaign featuring Anna Kendrick, with the actress asking a series of “What if you could” questions including, “what if you could have the greener grass on your side?” The campaign reimagines the phrase, the “grass is greener” in a way that’s memorable, which is both imaginative and disruptive for a financial services brand. Out-of-home (OOH) media was needed as part of the integrated campaign. LPL Financial's agency Zambezi collaborated with PJX Media to identify OOH media across several markets. A billboard for the "What if you could" campaign featuring Anna Kendrick inside South Station in Boston, MA. Starting mid-May, OOH placements were activated in Boston, Charlotte, Phoenix, and San Diego. Billboards were launched first, with other OOH units activating later this year. To extend the imagination and creative direction of the video, some of the billboards featured fabrication - lush and faux grass was installed to continue the visual story. Check out the image below! A billboard with faux grass fabrication featuring Anna Kendrick for LPL Financial in San Diego, CA. Our team can easily find OOH media across any market, and we can also bring imaginative ideas to life. For expertise and unparalleled customer service, say hello@pjxmedia.com - we can't wait to tell your brand's story through out-of-home media!
A billboard in San Diego, CA with faux grass installation, featuring Anna Kendrick for LPL Financial.

Our team can easily find OOH media across any market, and we can also bring imaginative ideas to life. For expertise and unparalleled customer service, say hello@pjxmedia.com - we can't wait to tell your brand's story through out-of-home media!

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