Turo's OOH Ad Campaign for Spring Break
- 16 hours ago
- 2 min read
You’ve just touched down in your destination city and you’re ready to kick off your Spring Break…how are you going to get around?
Turo’s Multi-Market OOH Ad Campaign
PJX was excited to support Deutsch and their client, Turo, with their Spring Break 2026 campaign. The activation spanned Las Vegas, Miami, and Phoenix, three of the most in-demand travel destinations during the peak March travel season.
The goal of the campaign was clear: position Turo as a smarter, more flexible alternative to traditional rental car services, while making it easy for travelers to find the perfect vehicle for whatever their version of Spring Break looked like.
To achieve this, we leaned into billboard placements in key travel corridors, reaching travelers as they arrived, moved through each market, and began planning their explorations.
Contextual Creative
The beauty of OOH is the ability to speak to the audience in a way that feels personalized. It considers the consumer's headspace and allows brands to adapt messaging to the specific environment.
Turo’s OOH ads reflected each market by prioritizing context. For Las Vegas, the ad read: “Your rental car shouldn’t be a gamble.”
In Phoenix, the tone shifted to match the setting: “Sun’s Out. Top’s Off,” featuring imagery of convertibles.
By utilizing unique creative for each market, every placement felt more relevant and intentional, allowing Turo’s campaign to truly resonate with its audience.
Working with PJX Media
Out-of-home advertising meets your audience in the real world. As Turo demonstrated with its Spring Break campaign, when a brand considers context and designs OOH ads with intention, they get noticed.
We are here to help our agency and brand partners launch their OOH campaigns with ease. If you have a campaign that needs expert planning, reach out to our team today.