Out-of-Home Advertising for Pet Brands
- 3 days ago
- 3 min read
Updated: 1 day ago
Mark your calendars: National Pet Day is April 11, 2026, and there’s never been a better time to celebrate our furry, scaly, or feathered companions. According to the American Pet Products Association (APPA),
Pet ownership is on the rise across the country. Today, 51% of U.S. households (68 million) own a dog, while 37% (49 million) share their homes with a cat.
As spaces become increasingly pet-friendly, out-of-home (OOH) advertising is a perfect medium for brands to connect with owners while they are out running errands, shopping for pet supplies, en route to the vet office, walking their dogs, and more. Whether you are an emerging brand building awareness or a household name driving traffic to retail locations, OOH provides the reach you need to achieve your goals.
In this post, we’re highlighting some of our pet-related OOH campaigns, and sharing some ideas for your National Pet Day campaign.
Canidae's "Refill don't landfill" OOH Advertising Campaign
Canidae, a premium pet food brand, partnered with PJX Media to promote its eco-friendly kibble refill stations, available exclusively at select Petco locations.
There were two goals of the OOH campaign:
Educate pet owners on a more sustainable way to shop
Encourage trial of a new refill model designed to reduce packaging waste
PJX Media supported the launch with a multi-market OOH campaign. The activation ran for four weeks and featured a mix of static and digital billboards, along with posters, across key markets including Los Angeles, San Diego, Denver, and Tampa.
The OOH ads focused on benefits to the consumer, encouraging pet owners to rethink how they purchase food for their pets. With highly visible formats in high-traffic areas, Canidae's OOH campaign introduced a new offering to their audience while positioning themselves as an innovator in sustainable pet care.
Petzey's OOH Advertising Campaign
Petzey is a pet healthcare platform that connects pet parents with licensed veterinary professionals for on-demand consultations, all through a mobile app. With a straightforward, affordable model, the brand wanted to increase awareness among pet owners who value convenience, speed, and trusted care, while staying within a defined budget.
To create a big moment in Las Vegas, a large-format digital billboard (also known as a spectacular) was selected on the Las Vegas Strip. The corner spectacular had synchronized screens, allowing Petzey to reach busy pet parents.
With an emphasis on digital OOH and minimal lead time to consider, PJX and Petzey were able to move quickly for the launch of the campaign. The result was strong brand moment in a premium environment, with Petzey showcasing its product with awesome creative.
Check out the video below!
Out-of-Home Advertising Ideas for Pet Brands
Our team has access to all OOH formats in the country and worldwide. To get more intentional with your OOH campaign, we've got a couple of ideas.
Use Audience Targeting and/or POI (Point of Interest) Targeting: Within the planning tool Adstruc, our team can show you which areas of your target market index the highest for pet ownership and cat ownership. There's even an audience segment where we can target those who agree with the statement that "Pets deserve to be pampered: yes."
Want to reach shoppers en route to retail locations? Using Point of Interest (POI) targeting, we can map individual store locations, and then select the OOH media within the closest proximity of each individual store. This approach gives your brand the opportunity to influence customers near the point of sale.
Programmatic Digital OOH for your Pet Brand: Much like how software and automation have streamlined the buying and selling process of digital ads, the same powerful technology makes programmatic digital OOH easier.
Using programmatic advertising, you can quickly buy digital OOH media, customize your media campaign with dayparting, audience targeting, and more. There’s no shortage of inventory, venue types such as billboards, bus shelters, malls, and so much more can be leveraged by your brand. Some ideas include:
Consider Residential and Apartment Buildings or Point of Care: Veterinary Offices to reach pet owners at home or at the vet office.
Use an audience segment such as “Pet Owners" to reach those who own pets across your target DMA.
National Pet Day is the purrfect day for pet brands to activate an OOH campaign. If your brand is looking to make a moment, get in touch with us today!
