Tommy John's OOH Ad Campaign Seizes the Moment to Support the New York Knicks

Marketing
4 hours ago
1 min read

Lifestyle apparel brand Tommy John wanted to seize the moment to support the New York Knicks during the playoffs.

The brand has a partnership with The Roommates Show, a podcast hosted by two Knicks players, Jalen Brunson and Josh Hart. As a New York City-based company, Tommy John wanted to show their support for the Knicks and leverage this exciting time.

For about a week, Tommy John’s digital billboards will run outside Madison Square Garden/Penn Station. The PJX team quickly moved to source and secure the OOH media, and get the advertisements live asap in time for the weekend.

Tommy John underwear the roommates show sponsor digital OOH MSG Penn Station New York Knicks

The placement and timing of this activation has paid off. Over the weekend, when the Knicks won one of their playoff games against the Boston Celtics, passionate fans gathered outside of MSG.

ESPN New York’s instagram, which has gone a little viral, posted this video. Can you spot Tommy John’s billboard?

Our team, with a few dedicated Knicks fans, was thrilled to support Tommy John with this OOH campaign. Whether you’re looking to create a special moment with OOH or for something a bit more long-term, get in touch with our team today - we’re ready to help you!