Voodoo Ranger Brews Up Epic Marketing Blitz in Dallas and Vegas!
- Marketing
- Apr 9
- 1 min read
New Belgium's Voodoo Ranger Hardcharged Tea created a splash in two iconic cities with a campaign as bold as its flavor.
For Dallas, a dominating downtown wall grabbed the attention of daily commuters, along with targeted billboards (also know as bulletins) that were activated across the city.
For Las Vegas, "towers" rose on pedestrian bridges on the Strip, culminating in a giant digital screen takeover before and after the Super Bowl. Talk about a high-impact execution, especially considering increased traffic due to the big game.
This campaign wasn't just about impressions (millions!), it was about reaching people when they are primed for fun: near nightlife and during peak celebrations.
Go big or go home? Voodoo Ranger Hardcharged Tea went BIGGER!
Whether you're looking for traditional or digital out-of-home media, we can help your brand create a splash! Ready to get started? Get in touch!
