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OOH News from PJX Media
Get the latest news and insights from the world of Out-of-Home advertising and the PJX Media Team.


Watch How PJX Media Built 3 OAAA Media Plan Award Winning Campaigns
PJX Team connects with Indie Agency News about their 3 OAAA Media Plan Awards.
1 min read


PJX Media Honored to Win 3 OAAA OOH Media Plan of the Year Awards
We are proud to announce our work has been recognized by our peers. Check out our work from the OAAA 2023 OOH Media Plan Awards!
2 min read


Deploying the Power of DOOH Around the World
A video and brief article highlighting the product launch for Solidigm, using digital out-of-home across 5 different countries.
1 min read


OOH Media: Feeding the Marketing Funnel in The People’s Space
A collaboration between PJX and out-of-home media vendors Lamar and Colossal providing 10 reasons as to why OOH resonates with consumers.
3 min read


How Tech Brands and Start-Ups Can Leverage Out-of-Home Advertising: A Strategic Guide
This article provides a strategic guide for tech brands and start-ups looking to use out-of-home advertising.
8 min read


Break Through the Noise: How OOH Advertising Can Transform Audience Engagement
A guide for brands on how to use out-of-home advertising to increase audience engagement.
5 min read


How to Implement Effective Social Media Strategies Using Out-of-Home
A comprehensive article about how to incorporate out-of-home with social media. Background, benefits, strategies, etc. on OOH.
6 min read


Luxury Redefined: When Brooklyn Met an Out-of-Home Masterpiece
A write-up of luxury watch brand Audemars Piguet out-of-home campaign with video featuring the activation.
1 min read


Big Boots, Big Hearts, Big Texas: Step Up with ARIAT
To showcase their boots, ARIAT blanketed the Dallas/Fort Worth area with billboards. Video highlights the campaign.
1 min read


How to Prove ROI on Out-of-Home Campaigns
A helpful guide for advertisers in outlining their goals and how to measure success and ROI when planning out-of-home campaigns.
4 min read


Impactful Out-of-Home for Yahoo!
Looking for high-impact OOH that would surprise its audience, Yahoo! leans in to hand-painted artwork.
1 min read


Pushing Boundaries: PJX Media and BCN Visuals Partner for Impactful OOH Campaigns
PJX Media announces its strategic partnership with BCN Visuals, a groundbreaking tech company working in 3D creative and art.
4 min read


Arc'teryx Unleashed an Epic OOH Adventure across NYC!
Outdoor apparel brand Arc'teryx showcases their apparel in an eye-catching out-of-home media campaign activated in New York City.
1 min read


Connecting Offline with Out-of-Home Media
Skincare brand Glow Recipe has a strong community on social media and wanted to reach them offline and in the real world.
1 min read


Out-of-Home Advertising for Higher Education
Higher education will observe a long-anticipated decline with enrollment numbers starting this Fall. Described as the “demographic cliff,” colleges and universities will come face-to-face with a shrinking pool of applicants from graduating high school seniors, due to declining birth rates in the United States. To generate interest and attract potential students, colleges and universities will need to promote the benefits of their programs and campuses. They also have to consi
2 min read


OOH Media: A Knight in Shining Armor for Brands
In a world drowning in digital noise and uncertainty, Out-of-Home (OOH) media emerges as a beacon of trust and clarity. It's a powerful...
2 min read


Five Tips: Reach Gen Z & Millennials with Digital Out-of-Home
This uncertainty of TikTok’s future doesn’t benefit brands who need to be visible now. With spring fashion, festival season, and other...
3 min read


Turning Public Spaces into Urban Galleries: The Art of Out-of-Home
Written by: Rick Robinson Out-of-home (OOH) advertising isn't just about slapping a logo and big letters on a billboard. It's about crafting an experience, an unexpected moment of connection as people move through their daily lives. It's transforming “The People's Space" into an urban gallery, where brands become storytellers and the public becomes the riveted audience. But how do we create these captivating moments? It is hard work, and it all begins with the seed of a sing
3 min read


How Programmatic Digital OOH Advertising Works: A Guide for Brands
Programmatic advertising, using software and automation to buy and sell digital ads, has long been used for television and online...
5 min read
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