Connecting Offline with Out-of-Home Media

With a strong community on social media, skincare company Glow Recipe entrusted PJX with sourcing impactful out-of-home inventory across major cities both in the US and in the UK for the brand’s Dew You campaign.

Billboards, transit ads, guerrilla postings, taxis and more were activated, with multiple placements selected within the same area/vicinity to tell Glow Recipe’s visual story. To drive foot traffic, some out-of-home units were selected based on proximity to their retail partner Sephora.

Their ads were eye-catching and radiant, showing real customers-turned-models from the Dew You anonymous open casting call last year.

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