International Out-of-Home Advertising FAQ

adiller2
4 hours ago
2 min read

Did you know there are over 7,000 languages spoken around the world? While we can’t all speak them, visuals can often bridge any gaps in communication.

That's why out-of-home advertising is so effective globally. From 3D digital billboards at Shibuya Crossing to the famous displays in London's Piccadilly Circus, out-of-home is a powerful medium that is universal.

The PJX team has supported brands like Beats, Pokémon, Solidigm, Summer Fridays, Yoto, and more with their international out-of-home advertising campaigns.

Are you looking to launch an international OOH advertising campaign? Based on our experience and questions from our clients, check out our Q & A below!

International Out-of-Home (OOH) Advertising FAQ

Q: What countries are OOH advertisements available in?

A: OOH can be found in most regions worldwide, excluding certain areas facing

conflict/political or social issues, and any regions subject to trade restrictions.

Q: What are some common OOH formats you can find?

A: While no two countries are alike in size and spec, each region generally has the following formats:

Airports

Billboards

Bus Shelters

Cinema

Malls

Metro/Railways

Regional Transit Networks

Retail

Roadside

Sports Venues

Transit

Taxi

Wallscapes

Wild Postings

Q: How much lead time for my international OOH campaign?

A: The more, the better! In general, you want to have at least 6-8 weeks from your desired start date to ensure there’s time to source relevant inventory, check availability, secure preferred placements, handle artwork/production processes, and activate the campaign.

Q: Can PJX Media activate OOH internationally?

A: Yes, we work with OOH vendors globally and have strategic partners in place to access OOH internationally. This allows our team to move a bit faster in putting together proposals for our clients.

Q: How do we simplify billing, do I have to buy in the local currency?

A: When working with PJX, we can contract in USD or your preferred currency (pending details).