Brands Establish Presence at Elite Marathons with OOH Advertising
- Marketing
- 2 days ago
- 2 min read
Updated: 1 day ago
Using out-of-home (OOH) advertising around special events and moments allows your audience to create strong associations with your brand. It could be something as simple as a billboard on the I-10 for artists and brands to reach Coachella attendees. Or an activation like Cash App’s which used wrapped vehicles and holograms to reach an affluent, tech-savvy audience at F1 Miami.
Recently, the PJX team was tasked to source OOH media for US and International markets, around two of the largest events for runners. Learn more about the campaigns below!
Beats at Boston Marathon
As the world’s athletes gathered for the Boston Marathon, Beats showcased their high-performance product to their high-performing audience. When a sponsorship package was pitched to Beats’ agency, they ran with it (forgive the pun!)
To promote their product Powerbeats Pro 2, Beats activated an OOH media package that included a mix of traditional and digital formats. The package featured branded trolley wraps, a spectacular, eye-level station panels, digital liveboards which featured marathon coverage, and much more. What an impactful OOH package to make an impression for both athletes and their supporters.
Click through the carousel below to see the variety of OOH formats.
Strava at London Marathon
Strava, an app tracking workouts and progress for active people, wanted to make their presence known at two of the biggest events for runners: the Boston Marathon and London Marathon. With less than a month to source out-of-home media and to activate on schedule, their agency reached out to PJX for support.
PJX has access to U.S. and international OOH inventory, and our media strategists quickly sourced OOH media for both races. Ultimately, the London Marathon was prioritized with coverage along the marathon route. Digital screens in the London Underground and screens along the route were launched, and with a fully-managed service provided by the PJX team, the campaign activated just in time.
Check out these awesome images below!
Out-of-home advertising can be complex, especially when considering different formats and launching in various markets. PJX simplifies the entire process of planning, buying, activating, and measuring OOH campaigns. If you're unsure whether to DIY your next OOH campaign or leverage an agency's expertise, check out our framework to help you decide.
Need your brand to make a statement at an upcoming event? Get in touch with our team today!
