New Era Launches High-Impact OOH Campaign for Football Fans
- Marketing
- 11 hours ago
- 1 min read
New Era, an official partner of the NFL, launched a high-impact OOH advertising campaign during the 2025 NFL draft.
Working with New Era’s agency The Martin Group, PJX Media activated branded vehicles covered in NFC and AFC colors, with each team's Draft cap rotating above.
The fully wrapped cars with digital tops and 3D holograms ran in three hour swarms coordinated with custom routes. The vehicles offered complimentary rides to attendees, with the potential to reach and be seen by over 600,000+ football fans gathered in Green Bay.
Click through the images below to see the day and night shots, and check out the video to see this awesome campaign in action.
Out-of-home advertising media is the perfect way for brands to enhance their sponsorships, esp. if timed with big events with large crowds gathering. And with digital OOH media, there’s a ton of flexibility with timing and campaign length.
Ready to create some magic with your next OOH campaign? Get started today!