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Sports and Out-of-Home Advertising, a Winning Combo!

  • Marketing
  • Jul 23
  • 2 min read

Updated: Jul 28

Digital billboard Greensboro Carolina Panthers Football Team

Sports teams can leverage out-of-home (OOH) advertising to celebrate championships, promote their upcoming games, or countdown to the first day of the season. Colleges, universities, and professional teams can use OOH in a variety of ways to build excitement and fill seats.


As football season approaches, we are sharing some ideas in this short blog post as you consider your next out-of-home advertising campaign.


Out-of-Home Advertising for Collegiate Athletics:


  • With players being able to use their Name, Image, Likeness (NIL), recruiting is more competitive than ever. Consider OOH for your recruitment efforts, to set you apart from other programs and expand your footprint in multiple markets/regions

  • Use OOH for announcements of NIL deals, endorsements, sponsorships with players or NIL funding deals

  • Drive interest and awareness for the upcoming season, connect with the community with OOH


Out-of-Home Advertising for Professional Teams:


  • Promote upcoming season and schedule to drive ticket sales

  • Highlight special giveaways, theme nights, or division rivalries

  • Extend reach of existing sponsorships

  • Connect and promote community-based partnerships

  • Leverage programmatic DOOH to go live with ads after the first day of the draft or live updates with scores


Check out some of our previous work with sports teams and brands.

Carolina Panthers


To create excitement after their schedule was posted, the Carolina Panthers used OOH ads like this digital billboard and digital kiosk to reach fans throughout the market.



Philadelphia Eagles, AAA ACA Sponsorship


The AAA Autoclub Alliance has a partnership with the Philadelphia Eagles and to promote the AAA Eagle MVP Membership, digital OOH like this poster (or 2-sheet) and banner along the SEPTA liveboard were activated.



Brands and Major Sports Moments


Brands can also use OOH advertising to capitalize on a moment. Read our blog post to learn more about how we supported apparel brand New Era with their NFL Draft Campaign or lifestyle apparel brand Tommy John and their campaign supporting the New York Knicks.

Whether you’re a sports team or a brand that wants to align with major moments in sports, PJX Media can help you connect with fans with out-of-home advertising. Reach out today to get started!



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