Everand’s First-Ever OOH Campaign
- Marketing
- 56 minutes ago
- 1 min read
Everand is a digital reading subscription service home to millions of ebooks, audiobooks and more. For its first-ever brand campaign, the company launched an out-of-home campaign to reach the literary fans of Portland, OR.
The goal of the campaign was to inject Everand into the Portland community while elevating the brand’s breadth and depth of reading options at the intersection of regional culture. They wanted to reach areas that indexed high for females ages: 18-34 focusing on areas that were more likely to attract a bookish crowd. Areas that met this criteria included surrounding areas near PSU and downtown.
The brand’s “Read Every Which Way” campaign reflected the company’s viewpoint that everyone should read how they want, where they want, and when they want. A total of 170 out-of-home media placements including branded trains, chalk stencils, posters, wallscapes and more were activated from May to June 2025 in Portland. The OOH campaign coincided with in-person activations in the PDX area including interactive Book Nooks and citywide read-ins.
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