Programmatic DOOH Campaign for Visit Myrtle Beach
- Marketing
- Jul 3
- 1 min read
Updated: 6 days ago
Programmatic Digital Out-of-Home advertising (pDOOH for short) can be used by every type of brand or advertiser. Travel and tourism brands should consider pDOOH for its flexibility, scale, and ability to deliver unique messages based on viewer location.
Working with its agency MMGY, PJX Media developed a programmatic DOOH campaign for Myrtle Beach Tourism. The campaign targeted 10 markets, including Atlanta, Baltimore, Orlando, Nashville, and more. The month-long campaign ran across billboards, bus shelters, urban panels, and retail/shopping mall screens.
One benefit of programmatic is the ability to not only geo-target a specific city/market but also to have a unique message served to that specific market. For this campaign, the out-of-home ads included a beautiful image of Myrtle Beach but also spoke directly to the audience.
Each city/market had specific language highlighting the distance the viewer was from Myrtle Beach. A QR code was also included for eye-level formats, as audiences have a higher opportunity to stop, digest the message, and scan the code.
Check out the images below to get a better idea!
If your brand or agency needs help with programmatic digital-out-of-home advertising, reach out to our team today to get started!
