From Series A to the Super Bowl: Higgsfield AI's OOH Advertising Campaign
- Mar 19
- 2 min read
Higgsfield AI provides its users with the ability to generate content with professional and cinematic quality. For their OOH advertising campaign, the San Francisco-based company wanted to go big for the Super Bowl and the month of February after receiving a large Series A funding round.
With an extremely tight turnaround, PJX Media needed to source what OOH media was available not only for the Super Bowl but throughout the Bay Area. Areas of focus included Silicon Valley and SoMA, and digital out-of-home (DOOH) was prioritized to ensure the campaign would be activated as quickly as possible.
The campaign targeted marketing professionals and the investing community and included formats such as billboards, kiosks, transit shelters, taxi tops, and a spectacular (large-format billboard). The variety of formats was an effective combination of street-level frequency units and high-impact moments with billboards and the spectacular.
A meta-moment, the attention-grabbing creative/OOH ads themselves were AI-generated. Utilizing models that had already gone viral online, the creative used high-contrast brand colors and bold visuals to ensure the "cinematic quality" Higgsfield is known for translated perfectly to the physical world. Check out the photo gallery below!
From the first meeting to launching the campaign, this activation is a testament to collaboration and matching energy. Higgsfield’s team was clear in direction and vision, and the team at PJX used their expertise in planning, purchasing, and production to move as quickly as possible. We proved that OOH can move just as fast as the tech industry itself!
Our passionate team of OOH experts can move fast - you set the pace. If your brand or client needs out-of-home support, get in touch with us today!
