Voodoo Ranger launches Mini Rippers with OOH Advertising
- Marketing
- Apr 22
- 1 min read
Updated: 4 days ago
Ahead of the launch for their new product, Voodoo Ranger Mini Rippers, New Belgium Brewing reached out to PJX Media. They sought high-impact OOH units emphasizing pedestrian-level traffic in neighborhoods like Venice, Silver Lake, and other trendy enclaves in Los Angeles.
Leveraging our experience planning for alcohol and spirit brands, our team sourced barricades, wallscapes, and other larger OOH formats. We made certain to propose solely alcohol-compliant units and leaned into the lower-to-ground preferences.
The final media plan ended up focused around Venice with a trio of highly visible walls, including a hand-painted mural just off Abbot Kinney Blvd. Check out the photos and watch the time-lapse video below!
Our team here at PJX Media has a ton of experience in helping brands launch new products. We also know the nuances when it comes to working with alcohol or spirit brands. Reach out today if you need OOH support!
