PJX Media, Powered by Talon, Deepens its Out of Home Expertise and Services
Updated: Aug 17
Author: Rick Robinson, CEO of PJX Media
One month ago, PJX joined forces with Talon, creating the largest independent out of home specialist agency in the world. We just wrapped our annual All-Hands Summit in NYC. The energy, enthusiasm, and collaboration were palpable as our teams met in-person. While our core DNA, relentless culture, and daily hustle remain unchanged, our engine just got supercharged. Talon didn’t come in to change who we are; they came to invest in what we do.
For our clients and partners, that means immediate, meaningful outcomes:
Deeper global reach
Greater buying power
Advanced data and tech backing every campaign
Here are a few early examples of what this expanded capability suite means for our clients and what’s ahead.
New and Strengthened Services from PJX Media
Creative Development, Design, Optimization, and Scale (new): This is an exciting new service we are now proud to offer! Grand Visual, a unique creative OOH studio also owned by Talon, provides world-class production services. Their team understands how OOH messaging works in the public real world, out in the streets. Their approach is environment-optimized, considering screen formats, viewing distance, and motion, and creative can be scaled to quickly adapt across the range of sizes made available via PDOOH advertising. Dynamic Creative Optimization (DCO) is now available for our customers as well, where campaigns that adapt to real-time data triggers such as time of day, location, weather, and live data feeds can deliver relevant OOH ads/messages in the moment, with a dashboard providing transparency.
Creative Effectiveness Testing (new): Want to know if your OOH creative will resonate with audiences? The team can now run your OOH creative through testing to determine how different elements are performing, while providing recommendations and benchmarks on how best to optimize the entire area of your OOH placement.
International OOH (strengthened): Our team has supported many of our customers with international OOH. Now, our depth and reach have grown. Evolve, with 15 local market offices and 101 international OOH experts, are now able to support PJX to deliver campaigns across every market worldwide.
Programmatic Digital OOH with the Atlas DSP (strengthened): Our programmatic offering has deepened with Talon’s proprietary in-house DSP Atlas, and we now have the ability to support more PDOOH deals with a larger team supporting us. We can provide end-to-end programmatic managed services for our clients and future customers with global buying power, and leverage PMPs to deliver competitive and efficient PDOOH plans.
Programmatic Digital OOH, Self-Serve (new): For clients seeking a self-service approach, our team can deliver a fully planned, curated programmatic campaign directly to your omnichannel DSP. You gain the benefit of our expertise and preferred pricing while maintaining full visibility and control.
It is an exciting new chapter for us and our client base of over 100 independent agencies and rising challenger brands. We’re the same PJX team, dedicated to serving our clients and being a true partner for anything and everything related to out-of-home advertising, now with more tools to deliver high-impact campaigns, powered by Talon.
