Everand
Everand's multi-format OOH campaign "Read Every Which Way" saturated Portland, resulting in significant increases in social & local search as PJX Media over-delivers on campaign reach.
Everand’s multi-format OOH campaign dominated the Portland market and drove growth in search and social.
Objective:
The goal of this out-of-home campaign was to insert Everand into the Portland community through promoting the brand’s abundance of reading options while being mindful of the regional culture. Particularly, Everand wanted to show up in areas that were more likely to attract book enthusiasts. Areas that met this criteria included surrounding areas near PSU and downtown.
Activation:
PJX Media worked with Everand to secure 170 out-of-home media placements including branded train wraps, interior train signage, billboards, guerrilla posters, chalk stencils, wallscapes, and posters. The OOH campaign was activated from May to June 2025 in Portland, Oregon and coincided with in-person activations in the PDX area consisting of interactive Book Nooks and citywide read-ins.
Results:
A post-buy study revealed that this campaign delivered a 25% market reach, 16x frequency within 4 weeks, which allowed for a deep connection to the community.
Everand shared their wins with PJX Media too, numbers as of 5/26:
Branded search: 10X lift
Social impressions: +61% vs previous week
DMA for Everand: Portland #1 for first seven days following the campaign
14M impressions expected at outset of campaign
These outcomes are a great example of how an OOH campaign impacts and works alongside other marketing channels like social media and search engines. PJX Media was able to over-deliver with activations resulting in bolstered frequency, reach, and impressions.
