Out of Home's Role in Airspeed's Rebrand and Series A Announcement
- 1 day ago
- 3 min read
PJX Media was excited to help Airspeed bring a major company moment into the real world.
Formerly known as Glyphic, Airspeed recently announced its brand new identity alongside a $20 million Series A funding round led by DN Capital. The company builds agentic AI technology designed to help go-to-market teams turn customer and sales data into action, from monitoring deals and updating forecasts to streamlining engagement workflows.
With headquarters in both New York and London, Airspeed wanted to create a launch moment that reached audiences in the cities most connected to the company while giving the new Airspeed brand a bold, highly visible debut in the real world.
Turning a Funding Announcement Into a Real-World Moment
The campaign launched across New York and London with a multi-format OOH strategy built around some of each city’s most recognizable environments.
In New York, Airspeed took over the iconic Nasdaq screen in Times Square with a digital spot running during a single-day flight. The format gave the new brand a major visual moment in one of the world’s most recognizable business and media destinations.
Across the Atlantic, the campaign continued in London with digital ribbons at King’s Cross station, a major central London transport hub. King’s Cross brought Airspeed into a high-traffic commuter environment, placing the brand in front of professionals, travelers, and city audiences moving through one of London’s busiest transit hubs.
Learn more about International OOH Advertising.
Extending into the streets, the campaign included branded taxi and tip seats. The taxi activation brought the brand directly into the city, creating a moving extension of the launch across roads, neighborhoods, and everyday moments.
One Announcement, Multiple Touch Points
For a company announcing both a rebrand and a funding milestone, the campaign needed to do more than generate visibility. It needed to make the new name feel established.
Using multiple formats helped Airspeed create a connected experience across each market. The Nasdaq spectacular delivered high-impact visibility in New York, while King’s Cross digital ribbons and London taxi wrap allowed the campaign to show up at both transit-level and street-level.
The mix is what made the campaign feel larger than a single placement. Audiences could encounter Airspeed in different environments, from Times Square to a major London rail station to the streets in between.
The activation also worked alongside the company’s broader launch strategy, including organic LinkedIn activity, customer outreach, and press coverage.
Why OOH Makes Sense for Tech and AI Brands
According to Airspeed co-founder Devang Agrawal's LinkedIn post, the launch generated more than 300,000 LinkedIn impressions, over 70 organic posts and reposts, and new pipeline conversations within 48 hours. He also noted that the OOH placements helped drive recognition and organic amplification as people shared photos and selfies from the campaign.
For fast-growing technology companies, OOH can play an important role in making a digital-first brand feel tangible.
Funding announcements, product launches, rebrands, and major hiring moments often happen online. Out of home gives brands the chance to make those milestones visible in the physical world, building credibility and creating memorable content moments.
Airspeed’s campaign is a strong example of how OOH can help brands take an important business milestone beyond the screen, as part of a well-thought-out communications and marketing strategy.
