Nassau and Paradise Island’s OOH Ad Campaign
- 3 days ago
- 1 min read
Paradise is now just one nonstop flight away.
To promote new nonstop routes between Canada and the Bahamas, the Nassau & Paradise Island Promotion Board launched a targeted out-of-home (OOH) advertising campaign. Led by Net Conversion with strategic support from PJX for out-of-home advertising, the initiative focused on capturing the attention of travelers in major Canadian cities.
Here are the highlights of the campaign:
Timing: The campaign ran from February through early April, when cold temperatures would serve as a nice reminder of warmer destinations.
Key Markets: OOH advertisements were strategically placed in Toronto, Halifax, Montreal, and Ottawa.
Bilingual Outreach: To honor Canada’s official languages, the creative featured both English and French messaging.
Your Partner in Travel & Tourism
At PJX Media, our team brings a wealth of experience for travel and tourism brands, supporting both domestic and international campaigns. Looking to take your brand global? If you need more information on navigating international OOH, check out our detailed blog post here.
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