Vuori Serves Up a Multi-Format OOH NYC Campaign during US Open
- adiller2
- 32 minutes ago
- 1 min read
To announce their new partnership with British tennis star Jack Draper and make a statement in the athletic-wear category, Vuori launched a strategic out-of-home (OOH) campaign in NYC during the US Open. This would be the first tournament Jack Draper would play in while wearing Vuori clothing and promoting the brand, and Vuori wanted to launch the news in a big way.
To achieve their objective to generate awareness of the new sponsorship, Vuori’s agency Wpromote partnered with PJX Media to secure OOH media placements in high-traffic locations near two of their NYC stores. The campaign utilized multiple out-of-home formats, including guerrilla wild postings, digital urban panels at strategic NYC subway stops, a prominent bulletin in the SOHO area, and a giant hand painted wall outside of Vuori's SoHo store.
Custom content was captured, featuring a time-lapse of the hand painted walls being painted and drone shots of the finished product. That content was then utilized across the client's owned media channels like this Vuori Instagram post. By strategically activating diverse OOH formats, PJX Media ensured Vuori's OOH advertising campaign featuring Jack Draper was unmissable, maximizing campaign impressions and breaking through the urban clutter.
This Vuori OOH campaign launched mid-August through the beginning of September, during the same time as the US Open in New York City.
Check out some of the images below!
Curious about how to incorporate multiple out-of-home formats into your next OOH campaign? PJX Media is known for being out-of-home advertising experts, which means we can help you think of OOH placements you might not have thought of before and bring your campaign to life.